As a jeweller, I often hear from customers who thought they were buying solid gold—only to later find out the piece was plated, vermeil, or simply “gold tone.” With so many products using “gold” in their titles, it’s easy to be misled. This guide will help you understand what you’re really buying, why solid gold is worth the investment, and how to avoid disappointment when shopping for jewellery online or in-store. So, are you buying real solid gold—or just “gold” in the titl